That’s just an example!

But it introduced you to an “EVOLUTION FUNNEL”

I'll adapt this guide to bring new clients to YOUR Kitchen Business.

4 Tips Guide

The Free Guide exactly meets the interest of potential customers, so anybody who wants it is a serious prospect. And you’ll promise more tips to come.

Nurturing Sequence

An automated series of emails will give more valuable tips and advice, building a relationship of trust and confidence. And that relationship leads to a sale.

Build Authority

Your Free Guide and educational sequence confirm you as the trusted expert for kitchen design and installation.

You need an EVOLUTION FUNNEL for your kitchen business

All kitchen companies look the same, online.

It’s true. For someone who’s thinking about a new kitchen, or an update, it’s hard to choose one company over another.

They’re comparing you and your competitors, but they won’t request a quote or book a consult until they decide who to go with. Which will be the company who stands out as different to the rest.

As Harvard Business School professor Bharat Anand says,
“Success doesn’t just benefit from being different to others. It REQUIRES it. If you aren’t different in business, you’ll die.”

OK, so what’s the best way to be different?

That’s easy: demonstrate your expertise and authority. But how do you convince prospects, who are only briefly on your website, that you’re the expert they can confidently trust?

Actually, it’s surprisingly simple: add them to an automated funnel.

Start with an overlay

An ‘overlay’ on your existing website won’t affect the design of the website, or the user experience. You’ve spent money and effort to get those website visitors so, before they go, offer something that “resonates” with their interests.

Give them value

The Free Guide promises information your ideal customer REALLY wants to have. (Already, you’re different to your competitors.) Now you’ll continue to provide value, with ongoing advice and helpful tips delivered by an automated sequence of emails.

Build trust and authority

Your next most valuable asset – after cash in the bank – is a list of people who want to hear from you. ALL successful marketing is based on relationships, built through communication. In the same way, your emails build trust and confidence with customers.

Here’s what you’ll get with your Evolution Funnel…

Overlay

An ‘overlay’ will generate a list of QUALIFIED prospects who visit your website, but won’t affect your website design, or the user experience. It appears as guests scroll, and works on mobile, too.

Landing Page

In addition to your website Overlay, you’ll also get a ‘landing page’ for distraction-free capture of contact details. Mobile responsive, it’s an ideal advertising destination.
(See this example.)

Database

Your website overlay will capture your prospects’ contact details in our autoresponder machine. It’s a database management tool, which automatically sends a sequence of educational emails.

Lead Magnet

I’ll write a Free Guide to offer your visitors. It attracts prospects (like a magnet!) because it exactly answers their problem. So anybody who ‘opts-in’ for your offer is a serious prospect.

Hosting & Delivery

My team takes care of all the technical stuff. Your funnel is hosted on the same servers running Amazon, so there’s a 99.9% certainty your information is always available.

Sequence

An automated email sequence shares valuable information, confirming your authority and expertise. I’ll use NLP, open loops and sophisticated psychological techniques to build trust.

Learn more.

We’ll work with just one kitchen business in your market. Will you be the one?

SHOW ME HOW

“Most of us never recognize an opportunity until it goes to work in our competitor’s business.” – P.L. Andarr